Are you correctly capturing your customer data?

For this blog post, we won’t be discussing other companies’ Big Data success stories… We will be discussing your customer data. You may know that customer data is at the heart of competitiveness nowadays, but data is useless if not captured properly. We then ask; what are your data capturing processes?


Data Series Stories: Story 3 – Spotify

Spotify is a Swedish music streaming company that launched 8 years ago and has since then exponentially grown; in March 2011 there were 1 million users but by August of the following year, the company had 15 million users. The service now has 100 million active monthly users, 40 million of which are paying subscribers. Such results would have been impossible without data analytics.

Top Technology Trends For Business

Gartner, a leading information technology research and advisory company, published a report on its Top 10 Strategic Technology Trends for 2017. The report is worth reading but I shall give you an overview of some of the key findings. Gartner has devised a framework for describing the underlying themes that unify the top 10 trends….

Data Story Series: Story 4 – Moneyball

Hello everyone, we are back with a new story! This time, let’s veer away from companies, and move towards another theme: Sports. Is there a link between data analysis and sport? Just carry along reading, it will all become clear in a second. Moneyball: The Art of Winning an Unfair Game. Michael Lewis published a…

Business Show

The best help you can get when starting and growing your business comes from Data4Startups who guide your through the minefield of data analysis.

What are the big boys saying?

The big companies with the big bucks know the value of data but more importantly understand that data itself is not where the value lies, its how you analyse it. Watch a data expert from McKinsey give his opinion on how business will increasingly be fought and won.

Open Sesame Workshops

Data4StartUps holds regular workshops to help both lone entrepreneurs and management teams understand their company data better.